Howard University Logo: A Visual History of the Bison

Howard University, a historically Black university in Washington, D.C., has a rich history and a strong athletic tradition embodied by its mascot, the Bison. The Howard Bison represents the university's athletic teams, competing in NCAA Division I sports. The evolution of the Howard Bison logo reflects the university's growth and commitment to its values. This article explores the history of the Howard University logo, from its early iterations to the present-day emblem.

Howard University: A Legacy of "Truth and Service"

Founded on March 2, 1867, Howard University emerged from a vision to establish a theological seminary for the education of Black clergymen. This vision quickly expanded to encompass a comprehensive university open to all, regardless of race, religion, or gender. Named after General Oliver Otis Howard, a Civil War hero and the commissioner of the Freedmen's Bureau, the university played a pivotal role in the advancement of African Americans, particularly during the Civil Rights Movement. With its motto "Veritas et Utilitas" ("Truth and Service"), Howard University has consistently upheld a commitment to knowledge, justice, and community.

The Howard Bison: A Symbol of Athletic Prowess

The Howard Bison represents the athletic teams of Howard University. The Bison have a significant history, marked by numerous accomplishments in sports such as football, basketball, and track and field. In college football, the Bison have secured multiple conference championships, demonstrating excellence within the Mid-Eastern Athletic Conference (MEAC). Both the men’s and women’s basketball teams have achieved success, participating in NCAA tournaments. The track and field team has produced exceptional athletes who have excelled in national and international competitions.

Evolution of the Howard Bison Logo

The Howard Bison logo has undergone several transformations, each reflecting the spirit of the university at different points in time.

1948 - 1974: The Original Bison

The first official Howard Bison logo, introduced in 1948, featured a bison standing vertically, leaning against a large, serif "H" in solid blue. The bison had an indifferent expression, and its figure had a devil-like appearance. This design remained unchanged for over two decades.

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1974 - 2015: The Charging Bison

In 1974, a new logo was adopted, showcasing a large, dark blue bison moving to the right with an elongate red shape over its body. This logo conveyed a sense of action and power.

2015 - Present: The Bison Muzzle

The current logo, adopted in 2015, features only the bison’s muzzle. This design is more emotional and modern, capturing the essence of the Bison spirit. The development of the new logo began in 2014, with input from students, faculty, staff, and alumni. The university launched the #OurNewBison campaign on social media to gather ideas. Chief Brand Strategy, the firm chosen to direct the process, incorporated these ideas in developing a set of draft designs. Then, focus groups were convened to narrow down the options.

Controversies and Comparisons

The Howard Bison logo has been the subject of some controversy, particularly regarding its similarity to the Buffalo Bills' charging bison logo, which debuted in 1974. While the Bills' logo is credited to Stevens Wright, Howard University claims that its logo was created by a Howard art major in the 1960s. Some believe that Howard University did not copyright the logo, allowing Wright and NFL Properties to adopt a similar design.

University Colors and Symbols

Howard University's colors-indigo blue, red, and white-are inspired by the colors of the American flag. The blue and white were in use as athletic colors from at least 1882, while the red was added later as an accent color. The university's official palette also includes secondary colors such as yellow and pewter. The academic logo of Howard University features the Founders Library, an important historical monument. The logo depicts the upper part with two domes of different sizes and a tall spire. Below, there are clocks. The university’s name is typed in an uppercase font with serifs.

The Howard University Seal: A Symbol of "Truth and Service"

The seal of Howard University is round and features a shield in the colors of the American flag. The shield includes small stars at the top and red stripes at the bottom. In the center of the shield is an open book with the inscription "Deo et Reipublicae" ("For God and the Republic"). Surrounding the shield is the Latin phrase "Veritas et Utilitas" ("Truth and Service"). The seal's palette consists of red, blue, and white.

Traditions and Spirit

Howard University has several traditions that contribute to its unique spirit and identity. The Alma Mater, co-authored by Joseph Hunter Brooks and Frederick Dewitt Malone, is a cherished symbol of the university. The chant "HU! You Know!" is a well-known expression of Howard pride. Howard Homecoming week is a major cultural event, attracting alumni, students, and visitors. Springfest is an annual tradition celebrating the arrival of spring.

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