American Marketing Association Scholarships: A Comprehensive Guide
The American Marketing Association (AMA) and its affiliated organizations offer a variety of scholarships to support students pursuing marketing-related fields. These scholarships aim to recognize academic excellence, leadership potential, and commitment to the marketing profession. This article provides a detailed overview of various AMA scholarships, their requirements, and application processes.
Scholarships Offered by Baylor University Marketing Department
Baylor University's Marketing Department offers scholarships to students accepted into the Hankamer School of Business majoring in Marketing, Professional Selling, or Sports Strategy and Sales.
Eligibility and Application
Interested students can direct inquiries to Danielle_Steele, the Marketing Department Office Manager. Applications must be submitted by March 31st each year for scholarships awarded for the following academic year. Recipients are typically notified shortly after the deadline.
To apply, students should view and complete the scholarship application form. To determine eligibility for need-based university scholarships, Baylor requires submission of a CSS Profile as well as an annual FAFSA. Students who started at Baylor before summer 2019 are exempt from the CSS Profile requirement; however, they must still submit a FAFSA for need-based scholarship consideration.
Available Scholarships
The faculty review committee selects recipients based on their alignment with the specific requirements of each scholarship. Students do not need to designate the specific scholarship for which they are applying. The following scholarships are available:
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- Jerry W. American Marketing Association Scholarship: Applicants must be a member of the AMA Chapter.
- Carlos W. Moore Marketing Scholarship: Selection is based on both merit and financial need.
- **Mervin H. (Sr.) and Mildred L. J.F. Marketing Scholarship
AMA Las Vegas Marketing Scholarship
The AMA Las Vegas chapter offers scholarships to support emerging marketers in their educational pursuits.
Scholarship Details
The AMA Las Vegas chapter offers up to four scholarships, each valued at $500. The scholarship aims to support emerging marketers in their pursuit of excellence.
Eligibility Criteria
Applicants must maintain a minimum grade point average of 3.00.
Application Process
Aspiring marketers can apply for the AMA Las Vegas Marketing Scholarship to enhance their education, experience, and impact in the marketing field.
American Marketing Association Foundation (AMAF) Scholarships
The American Marketing Association Foundation (AMAF) provides scholarships to marketing students who demonstrate leadership qualities both on campus and in the classroom.
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General Information
The AMAF seeks to elevate marketing visionaries, empower future generations, inspire a more diverse industry, and ensure marketing research impacts public good. As the philanthropic arm of the AMA, the AMAF offers various scholarship opportunities.
Diversity Leadership Institute
The Diversity Leadership Institute, supported by the Diversity Student Leaders Fund, is a four-day experiential program. It brings together a cohort of marketing students from historically disenfranchised and underrepresented communities in the marketing field.
Valuing Diversity Ph.D. Scholarship
The Valuing Diversity Ph.D. Scholarship applications are open for the 2026 - 2027 academic year.
Stryker Buoncristiano Scholarship Fund
The AMAF acquired the Dr. Charles Stryker Scholarship Fund, Mike Buoncristiano Memorial Scholarship Fund, and Jake Weisbarth Scholarship Fund from Marketing Edge in 2022. These funds were combined to create the Stryker Buoncristiano Scholarship Fund.
Purpose
The Stryker Buoncristiano Scholarship Fund supports talented undergraduate students from diverse backgrounds and with broad skill sets who have a common desire to pursue a career in marketing.
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Dr. Charles Stryker
Dr. Charles Stryker was a prominent entrepreneur in the data industry. He received a B.S. and M.S. in electrical engineering and a Ph.D. in computer science from New York University. He worked at AT&T within its Bell Labs unit, developing applications of technology to address large-scale business marketing problems. Dr. Stryker was a president of InfoGroup, a faculty member at the Wharton School, and served on many boards of both public and private information companies. In 1996, Dr. Stryker founded Venture Development Center, LLC, where he served as chairman and chief executive officer.
Michael Buoncristiano
Michael Buoncristiano was an industry leader in database marketing with over 35 years of experience. He held executive positions in Boulder, CO, Virginia, and New York. Industry peers considered him “one of the pioneers of database marketing on the services side of the business.” He managed analytical services and developed multivariate scoring systems to help marketers maximize sales and profits. Buoncristiano was a member and officer of several industry trade groups, including past President of the Direct Marketing Club of New York. He received the club’s Silver Apple Award in 1995.
Application Process
The Stryker Buoncristiano Scholarship committee, composed of select AMA collegiate council members and chapter advisors, reviews completed applications to determine scholarship award winners. Winners are announced at the International Collegiate Conference Awards Banquet. AMA collegiate membership is not required to qualify for this scholarship. When you start the application process, we’ll ask a few questions to guide you into the right scholarship opportunities for you.
WVU | AMA Membership Scholarships
West Virginia University (WVU) offers scholarships to make AMA membership accessible to students with financial need.
Scholarship Details
WVU offers two full scholarships ($65 each) and two half scholarships ($35 each) for AMA membership.
Application Process
Interested students can fill out the quick online application and click the 'Submit' button.
AMA Collegiate Scholarships
The AMA collegiate scholarships were established by the American Marketing Association Foundation to recognize student leaders who are using their marketing skills for the greater good. The scholarships were first awarded in Fall 2016.
Eligibility
The AMA is committed to transforming students into marketing professionals who are good at what they do while doing good in the process. The American Marketing Association develops leaders with exceptional qualities. An AMAzing leader serves rather than gives orders, translates vision into reality, inspires greatness in others, and achieves remarkable things through empowerment and action.
Additional Scholarship Opportunities
- 10x digital: Awards a $1,000 scholarship each year to a talented student majoring in a field related to digital marketing. Scholarship recipients will receive a trip to Chicago where they will participate in career building activities including a welcome dinner with a keynote speaker, two daylong career & professional development workshops and a scholarship & donor recognition reception.
- Marketing Edge: Awards scholarships to students at the undergraduate and graduate levels who are studying marketing and would like to pursue careers in this field.
- Robert DeLay Social Impact Scholarship: The Robert DeLay social impact scholarship program recognizes those students creating this positive change in the marketing profession and in the world.
General Eligibility and Selection Criteria
While specific requirements vary by scholarship, common criteria include:
- Academic Performance: A strong academic record, often demonstrated by a minimum GPA.
- Leadership: Active involvement in campus organizations, community service, or other leadership roles.
- Marketing Skills: Demonstrated application of marketing skills in various projects or activities.
- Financial Need: Some scholarships consider financial need as part of the selection process.
- AMA Membership: Membership in an AMA chapter may be required or preferred for some scholarships.
How to Increase Your Chances of Winning
- Highlight Leadership Achievements: Showcase instances where you've taken initiative, led teams, or made a significant impact.
- Emphasize Marketing Skills: Provide concrete examples of how you've applied your marketing knowledge and skills in real-world situations.
- Demonstrate Social Impact: If applying for a social impact scholarship, clearly articulate how your work has created positive change in your community or the world.
- Craft a Compelling Essay: Use the essay to tell your story, highlight your passion for marketing, and explain why you deserve the scholarship.
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