Emory Healthcare's Refreshed Brand Identity: A New Era of Care and Discovery
Emory Healthcare has unveiled a refreshed brand identity, reflecting its academic strength, compassionate care, and vision for the future of health care. The new look is visible across Emory Healthcare hospitals, clinics, and community spaces throughout metro Atlanta and Central Georgia. While the visual expression evolves, Emory Healthcare’s commitment to excellence, compassion, and innovation remains unwavering.
A Brand Evolution
According to Molly Biwer, chief marketing officer for Emory Healthcare, this brand evolution expresses who they are today and where they are going. It reflects the extraordinary care provided by their teams, their leadership as an academic health system, and their responsibility to continue advancing medicine and improving lives for the communities they serve.
Academic Medicine's Next Chapter
As healthcare rapidly evolves, Emory Healthcare's refreshed brand brings greater clarity, consistency, and distinction to its role as a leading academic health system, integrating world-class patient care with education, research, and discovery. The new brand expression reinforces Emory Healthcare’s position at the intersection of clinical excellence and academic innovation, captured in its new tagline: “The frontline of care, the forefront of discovery.” This positioning highlights Emory Healthcare’s dual mission: delivering compassionate, expert care today while shaping the breakthroughs that will define health care tomorrow.
Honoring Legacy and Embracing Renewal
Central to the refreshed identity is innovative green, a color that symbolizes life, healing, renewal, and hope, values at the core of Emory Healthcare’s purpose to improve lives and provide hope. According to Biwer, innovative green represents the forward momentum of Emory Healthcare. It complements their longstanding blue and white, honoring their legacy while signaling their commitment to progress and innovation.
On January 22, Emory Healthcare hospitals, clinics, and iconic landmarks across metro Atlanta and Central Georgia glowed green, symbolizing Emory Healthcare’s presence, purpose, and pride in the communities it serves.
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Green Light-Up Locations
City Pulse green light-up locations included:
- All Emory Healthcare hospitals: Emory University Hospital, Emory University Hospital Midtown, Emory Saint Joseph’s Hospital, Emory Johns Creek Hospital, Emory Decatur Hospital, Emory Hillandale Hospital, Emory Long-Term Acute Care, Emory Rehabilitation Hospital, Emory University Orthopaedics & Spine Hospital, Emory Hospital Warner Robins, and Emory Hospital Perry
- Emory Healthcare clinic locations: Emory Musculoskeletal Institute, Emory Clinics on Clifton Road including Winship Cancer Institute of Emory University, Emory Dunwoody Clinics
- Metro Atlanta collaborator locations: AT&T Building-Atlanta, Atlanta City Hall, The Carter Center, Colony Square, various locations at Georgia Tech, Mercedez-Benz Stadium, Piedmont Park, Ponce City Market, State Farm Arena Atlanta sign, Woodruff Arts Center
- Warner Robins and Perry collaborator locations: Warner Robins City Hall, North Houston Sports Complex, Warner Robins Civic Center, Law Enforcement Center, Macon Rd. Water Tower, Water Tower at Perkins Field, Warner Robins Water Tower, Perry City Hall
Illuminating Discovery Through Experience: Aurora Portals
Also launched on January 21 were Aurora Portals, illuminated, circular sculptural installations placed in high-visibility community locations. Each portal features a scannable QR code that invites the public to explore stories of innovation, research, and discovery happening at Emory Healthcare. The circular design reflects the circle of life and Emory Healthcare’s commitment to caring for people at every stage of life, reinforcing that Emory Healthcare is more than medicine.
Aurora Portal Locations
Aurora Portal locations included:
- Colony Square
- Piedmont Park
- Ponce City Market
- Woodruff Arts Center
Looking Ahead: Breakthrough Spaces
In spring 2026, Emory Healthcare will further extend this engagement through Breakthrough Spaces, pop-up installations across metro Atlanta that bring groundbreaking medical innovation to life.
Emory University Hospital: A Pillar of Emory Healthcare
Emory University Hospital, an 853-bed facility specializing in the care of the acutely ill adult, stands as a cornerstone of Emory Healthcare. Located on the Emory University campus in northeast Atlanta, the hospital serves more than 24,000 inpatients and 80,000 outpatients each year. These patients receive care from physicians of The Emory Clinic, who also are faculty of the Emory University School of Medicine, and from a highly trained staff of nurses and other clinical professionals.
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The hospital provides a full range of specialized care. For several years, U.S. News and World Report has recognized Emory University Hospital as one of the nation's top cardiology centers in its "America's Best Hospitals" rankings.
The latest data show it has 23,710 admissions and performs 9,446 inpatient and 2,843 outpatient surgeries. Its emergency room has 30,476 visits. Located in Atlanta, GA, it is accredited by the Joint Commission, Commission on Accreditation of Rehabilitation Facilities (CARF).
A Legacy of Care
Emory University Hospital's history dates back over a century. In March 1904, its predecessor, Wesley Memorial Hospital, was chartered with 50 beds. By November 1922, the hospital had grown too large for its quarters and moved to its current DeKalb County site on the Emory University campus. The new 275-bed facility was a gift of Asa G. In the mid-1930s, its name was changed to Emory University Hospital.
Recognition and Response to Global Health Crises
In U.S. News & World Report's "America's Best Hospitals" for 2011, Emory University Hospital was ranked in 11 adult specialties.
In 2014, Emory University Hospital played a crucial role in addressing the West Africa Ebola outbreak. The United States government and the Centers for Disease Control announced that Emory Hospital would treat at least one of the patients in a specialized isolation facility. Dr. Kent Brantly, one of the first patients treated, was released on August 21, 2014. Dr. Bruce Ribner, director of Emory's Infectious Disease Unit, declared that Brantly had recovered from the Ebola virus disease and could return to his family, community, and life without any public health concerns. Brantly reported that Writebol had been released two days earlier (on August 19). The hospital also treated other Ebola patients, including a nurse from Dallas.
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